New IKEA meeting points
To keep up with customer expectations, we’re exploring new ways for people to interact with us, both online and offline.
Explore our latest stores
Learning as we go – the challenges of entering a new market
Country Marketing Manager, Ulf Smedberg, was involved in setting up the IKEA business in South Korea and India. He discusses what’s important when entering a new market.
Read the interview with Ulf Smedberg- 70%
of us will be living in cities by 2030
- 1/3
of the world’s population is already co-living
- 1.5m
people are moving to a city every week
Bringing the IKEA brand closer to the people of Paris
As part of a new strategy to create a more convenient shopping experience, we are opening more stores in city centres. One of the first was IKEA Paris La Madeleine.
Explore the smaller format IKEA store in Paris
U-turn in the UK. From flat sales figures to happier customers.
How rethinking the customer experience steered us into a total market approach – which changed everything.
Read the interview with Jon Abrahamsson Ring